VP of Sales & Marketing 

Job Title:

VP Sales & Marketing

Reports to:

Corporate CEO/President

SUMMARY

Provide leadership and management of corporate sales and marketing functions. Develop and implement sales and marketing strategy. Monitor and analyze sales and marketing activity against goals, and achieve company annual sales targets.

RESPONSIBILITIES

1. Direct and manage corporate sales and marketing functions.

2. Develop and manage sales selling cycle and methodology.

3. Direct and oversee the corporate marketing function to identify and develop new customers for products and services.

4. Develop five year and ten year business plans for the corporate.

5. Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.

6. Analyze and evaluate the effectiveness of sales, methods, costs, and results.

7. Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets.

8. Directly manage major and critical developing client accounts, and coordinate the management of all other accounts.

9. Participate in the development of new project proposals.

10. Establish and implement short- and long-range goals, objectives, policies, and operating procedures.

11. Supervise the planning and development of corporate marketing and communications materials.

12. Represent the company at various community and/or business meetings to promote the company.

13. Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.

14. Promote positive relations with partners, vendors, and distributors.

15. Recommend and administer policies and procedures to enhance operations.

16. Serve on planning and policy-making committees.

17. Recruit, train, supervise, and evaluate department & subsidiaries staff.

18. Other duties as assigned.

KNOWLEDGE AND SKILL REQUIREMENTS 

1. Experience in strategic planning and execution. Knowledge of contracting, negotiating, and change management. Knowledge of structuring sales quota goals and revenue expectations. Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts.

2. Work requires professional written and verbal communication and interpersonal skills. Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects. Ability to participate in and facilitate group meetings.

3. Master’s Degree and 5 years of experience in a senior-level sales and/or marketing position.

4. Work requires willingness to work a flexible schedule.

5. Experience and knowledge in laser industry and optics industry is preferred.

WORK LOCATION

Base in China, USA or Germany with global travelling.  At least stay in Headquarter in Xi'an for 6 months per year.